Piltdown Outdoor Company

Under management of the Smack.co agency, this rebrand of high-end, handmade backpack manufacturer Piltdown Outdoor Company explores use of a French cave painting depicting a presumably extinct species of buffalo. While the namesake "Piltdown Man" was debunked as another evolutionary hoax, one can't argue that this rugged homo sapiens was probably an adventurous outdoor man's man.

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